Monday, November 5, 2012

MUNSTER: I Think Apple Sold 2-2.5 Million iPads Minis - Business ...

How many iPad Minis did Apple sell during its opening weekend?

We have no idea because Apple won't say. Instead, it says it sold three million iPad Minis and fourth-generation iPads.

Because Apple was purposefully vague, we're left to guess about what mix of sales were iPad Minis and what were bigger iPads.

Piper Jaffray analyst Gene Munster put out his guess this morning. He thinks Apple sold 2-2.5 million iPad Minis.

Here's how he lands on that number: "The basis for our estimate is that in our line surveys, roughly nine out of every ten customers was waiting to purchase an iPad Mini rather than a full-sized iPad. Given our estimate range for the iPad Mini at launch weekend of 2-2.5m, 2 million implies 66% of total weekend iPad sales would have been iPad Minis, while 2.5 million implies 83% of total sales would have been Minis."

Source: http://www.businessinsider.com/munster-i-think-apple-sold-2-25-million-ipads-minis-2012-11

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