PR Predictions for 2013 ? Communiqu? PR Blog

12.31.2012 | Holly Zuluaga

It is a new year and a time to look at what the future holds. Public Relations is constantly changing and evolving and this upcoming year is no different.

At Communiqu? PR we are constantly monitoring and keeping on top of the latest trends and predictions. While looking at PR predictions for 2013, I came across two interesting articles that suggest what is in store for the new year. A Ragan.com article written by Sandra Fathi outlines ?6 PR and Social Media Predictions for 2013,? and another post from Business News Daily looks at, ?25 Big Ideas, Trends, and Predictions for 2013.? Both articles offer some insightful predictions and I?ve selected some of my favorites below:

• LinkedIn is the new Facebook. In 2013 more companies, particularly B2B, will leverage LinkedIn to connect with current and potential customers and influencers in their particular space. We helped one of our clients, Attachmate, leverage LinkedIn and have seen great results and a steady number of followers. We?ve noticed that particularly for B2B, this is one of the fastest growing social media outlets. It is a ripe platform for businesses to connect and share information. The new features that allow people to ?endorse? is great for businesses and employees. Fathi says that ?As adoption and activity on LinkedIn surge, journalists will spend more time using the platform for research, identifying sources and breaking stories.?
• Social media spreads to government. Social media is not just for consumers and businesses. More and more government agencies are leveraging social media platforms to communicate messages and connect with citizens. Fathi uses the example of the Israel Defense Force and Hamas military using Twitter to communicate to international government officials and the general public about the Israeli-Palestinian conflict. Additionally, the 2012 United States presidential election set records for Twitter activity. Twitter is already seen as a news source for citizens searching for information from media, but in 2013 government will have an increased voice.
• Traditional journalists are restored. Journalism has seen a dramatic change with the birth of blogging and social media. The public demands information that is fast and easy to access. Traditional journalists have been fighting this battle and trying to adapt ever since.? However, with the amount of factually inaccurate information circulating through social media and blogs in an attempt to be speedy, viewers are eager to revert back to a reliable news source. When Twitter first became hot, I was working as a reporter and always frightened to provide too many details on Twitter or Facebook until I?d confirmed. Now, it is not uncommon for news organizations to report scanner traffic via social media or report information and note it has not been confirmed. This can lead to rumors.
• PR goes mobile. More and more consumers and journalists are using their phones as their primary news source and primary means of communications. In 2013 PR professionals not only need to craft pitches that are concise and easily readable via social media or on a mobile device, PR pros also need to think about news content that is mobile-friendly.
• Pictures are a must. We?ve written in the past about how powerful infographics are, but in 2013, PR pros will continue to see the importance of images to tell a story. Fathi writes, ?All Things D reported that in August, smartphone users spent more time on Instagram than on Twitter for the first time since Instagram launched in 2010.? This is another indicator that pictures are taking over. When you are developing content, keep in mind what visual content you have to help tell the story.
• Brands will become publishers. Many organizations have already realized the benefits of having a blog, but in 2013, more brands will create additional content to help build thought leadership and credibility. Tips and how-to guides will start to crop up in company newsletters, blogs, etc. This also helps organizations with search.

Here at Communiqu? PR we are looking forward to this new year and everything that 2013 will bring. What are you predictions for 2013? We?d love to hear from you!

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Source: http://www.communiquepr.com/blog/?p=4870

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