Building and maintaining business relationships is essential for better business leads. While some are charismatic enough to do so naturally, others need to master the art gradually. Either way, it is not an impossible task and can be done easily if you follow the laid down rules of building these relationships. The following article will throw light on a few ways to build business relationships.
The competitive world we live and work in today, demands that we maintain relationships within our circle of work. Competition has always said that it is survival of the fittest and to be the fittest, you need support from the rest. You will understand the importance of contacts and connections only when you develop them. It is said that building business relationships not only helps to keep the competition healthy but also makes working more easy. Business relationships are important to both, the businessmen and the clients/customers. Both can benefit equally from well maintained business relationships. Having said that, let?s check out a few ways in which you can develop and maintain these business relationships.
Simple Ways to Build Lasting Business Relationships
Go Social!
Going social is one of the best ways to build business relationships. When people know what you do, most of them will want to get in touch with you to know more. When you involve yourself in a social circle, you not only meet people who belong to the same profession as yours but people working in other sectors too. Not only do you make some great contacts, but also increase the mouth to mouth publicity ratio for your business. Social networking sites are another way of doing the same. They help you to reach to a larger crowd and in lesser time. Attendance at events, parties and functions is the key.
Stay Connected!
Just like you need to give time to your social connections, your business needs your time too, isn?t it? So how do you reach equilibrium? You need to stay connected because as Gary Coleman said, ?I don?t hurt or want for visibility, but people seem to forget pretty easily.? One important point here is that you need to stay connected continuously. To achieve this, communication is the ultimate key for building and maintaining business relationships. Communicate and stay connected through calls, messages and e-mails if meeting is an issue. Business issues can come up anytime and your absence at such times can only make you lose a few customers and clients. A good social profile will also attract other businessmen to you. Without communication, there cannot be sharing of thoughts, ideas and visions. Communicating through various means such as online communities, seminars and group discussions where people can ideate together and share their ideas are prerequisites for a successful and sustained business relationship.
Set Reminders!
One thing you have to keep in mind is that business relationships are maintained not only with clients but with customers too. Keeping a record of your clients/customers birthdays, anniversaries and important days really make a huge impact. Sending good wishes cards on special occasions like birthdays and anniversaries, make the other person feel appreciated and is a great way to show that you value the relationship. Similarly, congratulate your client on occasions that demand so. If a customer is celebrating his/her birthday, give them a discount coupon or extra points to redeem on their membership.
Make Things Happen!
If you want to build good business relationships and not just a few for namesake, it is very important that you keep up to your promises. Value everyone who is associated with you and your business. Make your customer service or client grievance team capable of handling your relationships well. Take immediate decisions and solve problems in time. Don?t disappoint or neglect anyone because that will show your inability to deliver. This will be a double loss for you as you will not only lose some valuable clients and customers, but your competitor will benefit from this situation. The sole reason of maintaining business relationships is to survive the competition. You have to live up to the image you portray.
Hope these ideas help you build and maintain long-lasting business relationships. It is never late to get into the picture and make a difference. One thing you must understand is, more than building business relationships, maintaining them holds more importance. You have to respect the fact that joint existence is the basic law of any business.
If you have any questions around the process of coaching and mentoring. I?m happy to help and can be contacted at?ruebentaylor@actioncoach.com?or, visit my website: ?http://www.actioncoach.com/ruebentaylor?or, leave your thoughts below?
Til next time,
Rueben
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